In this introductory session we define the idea of brand and examine the all-important concepts behind building stronger brands. By the end of this first module all the key concepts and theories of brand will be clear.
And then the simualtion review will be released in the final module. Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. Take advantage of the LinkedIn group to connect with Mark, peers and mini MBA alumni across the globe. When will the next Mini MBA in Brand Management course run? Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. How long will I have to complete the simulation? You will be able to pre-submit questions ahead of the interactive Q&A and a recording of the session will be available on-demand for the duration of the course. Mini-MBAs, an MBA boot camp aimed mostly at middle managers, might seem like a new phenomenon, but they can be traced back in Canada to the late 1940s at McGill University in Montreal. Registered office at Floor M, 10 York Road, London, SE1 7ND. Your brand plan and the simulation outcome will be evaluated based on the final share price of the brand you managed.
You will have three weeks to work in the simulator. Armed with a BSc and PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School. The Mini MBA Alumni share their experience and learning from the course. How much is the course and how do I book? The Mini MBA in Brand Management has been designed to be easily accessed in the office, on the go (via tablet or mobile) or from the comfort of your home.
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The programme begins on 8 September 2020.
This lesson examines the breadth of business cultures and the core theoretical concepts of “market orientation”. All rights reserved.
How many CPD credits are available for this course? The MW Mini MBA in Marketing is a CPD accredited, MBA level course. You will then have three weeks to work in the simulation. How much time will it take to complete the course?
We will share the date and time ahead of the start of the programme. How long is the course?
When will the next Mini MBA in Brand Management course run? Registered office at Floor M, 10 York Road, London, SE1 7ND.
We examine what brands do for consumers and, consequently, the myriad advantages that building brand confers on an organisation. All rights reserved. The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office.
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About Mark: Professor Mark Ritson teaches marketing at Melbourne Business School.
Individual bookings are £1,450 + VAT per course and can be made, For group bookings please email Matt Smith at. concept of brand; brand building; brands & consumers; In this introductory session we define the idea of brand and examine the all … All rights reserved. You’ll need to be registered to the site to access our elearning platform. Mark Ritson Follow Mark . The Mini MBA in Brand Management course runs for six weeks before the simulation. Once your exam has been graded, your will be able to log in to the elearning platform, view your grade and download your certificate. The ADMA special offer is available to our Australian community and provides 10% off the retail price and in addition we are including an ADMA IQ … The Mini MBA in Brand Marketing is a 12 week course comprising of 10 on demand modules with weekly readings, fortnightly live Q&A sessions with Mark Ritson, a market simulation exercise in week 11, followed by a course conclusion & simulation review in the final week.
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